I'm a Senior Product Designer with 7+ years experience crafting things that matter. My work is driven by a playful curiosity into the intersection of technology and society. I like to make things with social purpose.
Currently building the future of visual development at Appfarm
I work with leading companies across tech, finance, and automotive, designing solutions that scale. Much of my strategic work is under NDA, but I'm happy to share more about my experience – reach out.
Selected work
Human first,
always.
As a designer, I'm deeply committed to understanding user needs and working collaboratively to
create solutions that are empathetic and meaningful. Specialising in product design, with
experience across industrial design, UX, and design research, I strive to deliver thoughtful
user experiences that drive measurable results.
What excites me most about emerging technologies is their potential to transform how we interact
with the world. I take a human-centred approach, applying technologies to create work anchored
in ethics.
At Appfarm, I lead design for our no-code platform, which teams use to build serious, scalable
software. My practice has shifted toward closing the gap between design and what ships:
prototyping in the codebase, opening PRs, and iterating where the product actually lives.
Experience
- Appfarm, Oslo
- Product Designer
- Designit, Oslo
- Senior UX Designer
- UX Designer
- Handmade, Amsterdam
- Interaction Designer
- Star, Munich
- UX Design Intern
- LEGO, Billund
- Design Intern
Education
- Umeå Institute of Design
- Interaction Design MFA
- University of Sussex
- Product Design BSc
Talks & Tutoring
- Grafill
- Navigating AI futures with the Do No Harm Framework
- The School of Visual Arts, NYC
- Short course on speculative AI futures
- Interaction 23
Awards
- Interaction Awards 2021
- Best Student
- Startup Sussex
- Finalist
- LEGO Award for Playful Creativity
- Winner
Say hi 👋
Let's talk. Get in touch at hi@tobywhelan.com, or reach out on LinkedIn.