Human first,
always.

As a designer, I'm deeply committed to understanding user needs and working collaboratively to create solutions that are empathetic and meaningful. Specialising in product design, with experience across industrial design, UX, and design research, I strive to deliver thoughtful user experiences that drive measurable results.

What excites me most about emerging technologies is their potential to transform how we interact with the world. I take a human-centred approach, applying technologies to create work anchored in ethics.

At Appfarm, I lead design for our no-code platform, which teams use to build serious, scalable software. My practice has shifted toward closing the gap between design and what ships: prototyping in the codebase, opening PRs, and iterating where the product actually lives.